Schoenherr has advised Red Bull on the establishment of a joint venture with Van Deer-Red Bull Sports Equipment founding shareholders Marcel Hirscher and Dominic Tritscher and the subsequent acquisition of Augment Ski by Van Deer-Red Bull Sports Equipment.
Augment Ski is a ski equipment company. According to Schoenherr, “the goal of the joint venture, Van Deer-Red Bull Sports Equipment, is to set new accents in skiing, together with the managing director Anton ‘Toni’ Giger and the many years of experience of ski world cup star Marcel Hirscher.”
Earlier this year, Schoenherr advised Red Bull on its joint venture with Teletest (as reported by CEE Legal Matters on June 13, 2022).
Schoenherr’s team was led by Partner Peter Madl and Attorney Michael Marschall and included Partner Hanno Wollmann and Associate Verena Krikler.